POPPY DELEVINGNE WEARING DAGMAR LILLIAN LONG DRESS

ACTRESS ALICIA VIKANDER WEARING PRINTED TROUSERS FROM DAGMAR’S PRE FALL 13 KOLLEKTION AT THE PREMIER OF MOVIE WE.

Photo: improveme.se

For this spring House of Dagmar has specially designed a bicycle together with Themocracy.  The bike is inspired by Dagmars Spring/Summer 13 collection, bioarchitecture, that symbolizes the meetings between organic shapes and high tech, in this case, the bikes shape and color.

The Dagmar x Themocracy bike is available at www.themocracy.se

We are proud to announce the opening of our new shop-in-shop at NK Nordiska Designers in Stockholm.

Welcome!

Dagmar is proud to present their new customer My-Wardrobe.com.

The collaboration with My Wardrobe is available from this February with the Spring/Summer 2013 collection.

The collection will be sold on My-Wardrobes international markets.

Beti mohair sweater, Liv merino wool sweater and Marion wool coat.

The DAGMAR Pre Spring 2013 collection – The Tangram Collection – out in stores now.

For spring 2013, Dagmar draws inspiration from Chinese tangram puzzles. The new collection offers a contemporary take on postmodernism.

In the eighties, postmodernism emerged as a playful new style referencing pop art and art deco. The tangram puzzle was also popular during the period. In Dagmar’s latest collection, these influences meet.

– The tangram is a creative puzzle made of seven wooden blocks that go together in endless combinations, says Kristina Tjäder, Creative Director at Dagmar. This idea inspired both our silhouettes and our details.

The knit series includes luxurious materials such as merino wool and alpaca. New this season are square shirts made of washed silk, and leggings and pencil skirts made of technical jersey. The colour palette pays tribute to postmodernism: black and white against tobacco, steel grey, Klein blue, acid yellow and metallic.

View the whole collection here and find your nearest retailer here.

Karin Söderlind, Sofia Wallenstam och Kristina Tjäder, systrarna bakom Dagmar designar förutom årets Rosa Band även en kollektion om fem artiklar som kommer att säljas till förmån för Cancerfonden där 10% av försäljningsvärdet går till cancerforskning.

Monikollektionen går i samma rosa toner som det Rosa Bandet och utgörs av ett rosa skinnarmband, en vit T-shirt med rosa Dagmar-logga, en rosa cylinderhalsduk och två merinoulltröjor.

Kollektionen kommer att säljas fram till årsskiftet hos utvalda återförsäljare som Åhléns, Aplace, NK, nelly.com och Thernlunds från och med den 24 september.

“There’s so many people that gets affected by breast cancer every year, not only the women that sickens but also their friends and family. It’s a disease that concerns all of us and we take great responsibility and honor in designing the Pink Ribbon of 2012″ – Karin Söderlind, Dagmar.

The Pink Ribbon designed by DAGMAR

In this autumn/winter 12 collection The Swedish Woman, Dagmar features two radiant women: Lisbeth Salander and Sigrid Hjertén. The latter, a renowned early 20th century Swedish colourist, meets the present-day literary icon who has renewed the image of the Swedish woman.

The silhouette is straight and long with a relaxed fit. An urban, achromatic palette is set off against the Hjertén hues. The tattoos appear in the guise of cuts and knitted jacquards, lace knitted patterns and a T-shirt print by Swedish artist Moley Talhaoui.

View full stockist for your nearest retailer.

DAGMAR Pre Fall 2012 collection – Freedom and Liberty in industrialized times
For this collection 2012 Dagmar goes back to its inspirational roots, art deco.

Still, there is a new take on it, as the style now represents the era in which leisure time first made its appearance, as opposed to the former industrialized and schedule life.

With a constant mix of opposites – with comfortable and hard materials, scruffy and luxurious looks, functional and cool items, last summer party gowns and first winter pieces – this small collection aims to show a perfect balance between different aspects and the perfect answer to the need of contemporary women.

Find your nearest retailer here.

Dagmar is proud to present their new customer Net-a-porter.com.
The collaboration with Net-a-porter will take its start in august with the autumn/winter 2012 collection.

The collection will be sold at the american as well as the european net-a-porter market.

- It’s truly an honor to be represented at Net-a-Porter with their amazing line up of brands. It is a fantastic way to reach out to a broader international market, says CEO Katarina Roger.

@ Nobis Hotel during Fashion Week, August 10, 2011.

Left: DAGMAR S/S 2012 Shakila sweater and Karin coat.

Right: DAGMAR A/W 2012 Deborah silk dress at the Swedish Grammy Awards 2012.

DAGMAR Autumn/Winter 2012 show at the Absolut Atelier in Stockholm during fashion week.

Special guests as the American director Spike Lee and Swedish actress Noomi Rapace came to the show.

Spike Lee                                                       Maria Montti & Noomi Rapace

Linda Sundblad, Rebecca Simonsson                    Maria Andersson & Moa Gammel

& Emilia de Poret

DAGMAR Autumn/Winter 2012 sneak peak

The Modern Vagabond

Caftans with deep V-necks and graphic cuts. Loose and fluid silhouttes. DAGMAR’s Spring/Summer 2012 is greatly inspired by the relaxed Moroccan lifestyle as well as modern urban graphics – it is a wardrobe tailored for the modern vagabond.

The items of the Spring/Summer collection of 2012 are relaxed and comfortable, yet glamorous. Knitted cloaks with low cut necklines, ankle lenght skirts and flared trousers are key garments. The material are fluid, airy and soft and the loose silhouette makes a pleasant balance between sophisticated and relaxed fit.

View full collection here

Congratulations Alicia Vikander!

The Swedish super actress was awarded best dressed female at the ELLE Award 2012 ceremony. Seen in the DAGMAR A/W 2012 dress at the award party.

Also, beautiful actress Moa Gammel in DAGMAR A/W 2012 Deborah long dress at the event.

Alicia Vikander & Viktor Tell(Happy Socks)                           Moa Gammel, left

Please contact DAGMAR for further information.

The most prestigous Scandinavian design award Damernas Värld Guldknappen 2011

Motivation from Damernas Värld Guldknappen 2011:

- The winner of Damernas Värld Guldknappen 2011 attracts a generation of influential women, professional women who appreciate quality and sustainability, but who don’t want to feel dull. From a cardigan inspired by a beloved grandmother, they have managed to develop a complete collection that has conquered the market amongst the Swedish women and now awaits the world. The jury is impressed by how the company has successfully combined eco-friendly thinking with a high fashion image. The thirtieth of the annual award of Guldknappen goes to Dagmar, a modern company that attracts the fashion conscious contemporary woman.

PRE SPRING 2012 – THE NORTH POLE
Föreställ dig en kort julhelg till Nordpolen. Känn atmosfären, ljuset och kylan. Dagmar presenterar en liten och tajt kollektion med plagg perfekta för så väl resa och fritid som middagar och nyårsfester i vackra, lyxiga spetsstickningar, denim, ulltoppar, mocka/skinnbyxor, alpacatröjor och koftor.

I den här kollektionen lyfter Dagmar fram sitt ursprung i det finstickade, till ’prêt á couture’. Plaggen är unika genom att varje tråd i spetsen är designad av Dagmar själva och utgör ett grafiskt art deco-mönster. Hantverket i produktionen håller absolut högsta klass och få klarar av att producera på den nivån. Designen av plaggen balanseras genom att kombinera grova dragkedjor och en sportig mosstickning tillsammans med det couture-stickade.

Färgerna är uppdelade i två olika block. Det ena är tydligt inspirerat av den kalla, karga atmosfären på Nordpolen med ljusgrå, vita och isande toner. Det andra består av varma, bruna och röda betoningar som kan kännas igen från ett färgsprakande norrsken och en vintersol som du kan föreställa dig någonstans långt, långt borta.

Silhuetten är lång, rak och ren. Medellånga längder och djupa v-ringningar är en röd tråd genom hela kollektionen som denna gång även består av en stor del draperade plagg samt korta och ganska fyrkantiga toppar för att skapa balans med de snäva nederdelarna.

Click on the pic below to view full collection