MERCEDES BENZ FASHION WEEK – STOCKHOLM
For this spring House of Dagmar has specially designed a bicycle together with Themocracy. The bike is inspired by Dagmars Spring/Summer 13 collection, bioarchitecture, that symbolizes the meetings between organic shapes and high tech, in this case, the bikes shape and color.
The Dagmar x Themocracy bike is available at www.themocracy.se
Dagmar is proud to present their new customer My-Wardrobe.com.
The collaboration with My Wardrobe is available from this February with the Spring/Summer 2013 collection.
The collection will be sold on My-Wardrobes international markets.
The DAGMAR Pre Spring 2013 collection – The Tangram Collection – out in stores now.
For spring 2013, Dagmar draws inspiration from Chinese tangram puzzles. The new collection offers a contemporary take on postmodernism.
In the eighties, postmodernism emerged as a playful new style referencing pop art and art deco. The tangram puzzle was also popular during the period. In Dagmar’s latest collection, these influences meet.
– The tangram is a creative puzzle made of seven wooden blocks that go together in endless combinations, says Kristina Tjäder, Creative Director at Dagmar. This idea inspired both our silhouettes and our details.
The knit series includes luxurious materials such as merino wool and alpaca. New this season are square shirts made of washed silk, and leggings and pencil skirts made of technical jersey. The colour palette pays tribute to postmodernism: black and white against tobacco, steel grey, Klein blue, acid yellow and metallic.
Karin Söderlind, Sofia Wallenstam och Kristina Tjäder, systrarna bakom Dagmar designar förutom årets Rosa Band även en kollektion om fem artiklar som kommer att säljas till förmån för Cancerfonden där 10% av försäljningsvärdet går till cancerforskning.
Monikollektionen går i samma rosa toner som det Rosa Bandet och utgörs av ett rosa skinnarmband, en vit T-shirt med rosa Dagmar-logga, en rosa cylinderhalsduk och två merinoulltröjor.
Kollektionen kommer att säljas fram till årsskiftet hos utvalda återförsäljare som Åhléns, Aplace, NK, nelly.com och Thernlunds från och med den 24 september.
“There’s so many people that gets affected by breast cancer every year, not only the women that sickens but also their friends and family. It’s a disease that concerns all of us and we take great responsibility and honor in designing the Pink Ribbon of 2012″ – Karin Söderlind, Dagmar.
The Pink Ribbon designed by DAGMAR
In this autumn/winter 12 collection The Swedish Woman, Dagmar features two radiant women: Lisbeth Salander and Sigrid Hjertén. The latter, a renowned early 20th century Swedish colourist, meets the present-day literary icon who has renewed the image of the Swedish woman.
The silhouette is straight and long with a relaxed fit. An urban, achromatic palette is set off against the Hjertén hues. The tattoos appear in the guise of cuts and knitted jacquards, lace knitted patterns and a T-shirt print by Swedish artist Moley Talhaoui.
DAGMAR Pre Fall 2012 collection – Freedom and Liberty in industrialized times
For this collection 2012 Dagmar goes back to its inspirational roots, art deco.
Still, there is a new take on it, as the style now represents the era in which leisure time first made its appearance, as opposed to the former industrialized and schedule life.
With a constant mix of opposites – with comfortable and hard materials, scruffy and luxurious looks, functional and cool items, last summer party gowns and first winter pieces – this small collection aims to show a perfect balance between different aspects and the perfect answer to the need of contemporary women.
Find your nearest retailer here.
Dagmar is proud to present their new customer Net-a-porter.com.
The collaboration with Net-a-porter will take its start in august with the autumn/winter 2012 collection.
The collection will be sold at the american as well as the european net-a-porter market.
- It’s truly an honor to be represented at Net-a-Porter with their amazing line up of brands. It is a fantastic way to reach out to a broader international market, says CEO Katarina Roger.