5 minutes with Emma Elwin from Make it Last


What is the concept behind Make it Last?

We wanted to create a platform that would to shed some light on brands and innovators that try to change the fashion business into a more sustainable industry.  The main idea is to show people that fashion can be just as creative and inspiring when sustainable! We want to let our readers know how sustainable fashion can be fun and easy.

Buying things that are timeless, high quality, secondhand, sustainable fair trade materials or by avoiding newly produced garments are all great ways to approach a more environmentally friendly way of fashion, which is what we want to talk about.

Have you always been environmentally conscious? How did the values evolve into Make It Last? 

Both Lisa and I had worked with fashion for a long time when we felt that we needed to find a new angle to it. I was at the time working on a fashion magazine and had a hard time promoting trends that I could not relate to myself. I have always had a love for nature and animals, and so my journey into becoming more environmentally friendly started with food. I became a vegetarian, stopped buying dairy products and started to buy only organic food. This then became a way of life that spread to other things, such as beauty products and finally clothes.

Timeless and high quality are two things that I look for when buying clothes and Lisa has always been great at finding beautiful things secondhand. This then lead to the fact that we wanted to write about our journey on trying to be more sustainable – and so Make it last was born.


You work with a lot of women in the fashion industry. Is it part of your platform to promote female photographers, art directors, etc.?  

Since women are amazing we have strived to work mostly with women. I think we both feel that it is important to lift and help each other.

How did you approach the recent fashion story with Dagmar; Effortless?

All the garments in the story are high quality and have timeless design, which as I mentioned are the two things I always look for in a garment. However, I wanted to mix the new timeless pieces and the lyocell garment from the Pre Fall collection with old classic garments from the basic instinct collection. I also thought it would be fun to have pieces from previous collections that people might have hanging in their wardrobe and style them in a way that feels new.

What is your best advice for a sustainable wardrobe?

Try to build a wardrobe that lasts over time. Every time you are thinking of buying a garment ask yourself ”can I match this with five other things that I already have in my wardrobe?”. To take care of your clothes is also a big part of being kinder to the environment, wash less and air your garments more. Educate yourself when it comes to spot cleaning and what temperatures to wash you clothes in.


Happy World Recycling Day


The amount of perfectly fine clothes that are thrown away today is encreasing rapidly
every minute. Today, on World Recycling Day, we want to take action to prevent
this waste of potentially useful materials by launching a recycling program.

How it’s done:

1. Hand in an old Dagmar garment to our store in Sturegallerian

2. Receive a voucher that gives you 15% off on your next purchase,
as a thank you from the environment and us.

3. We will make sure that your old garments are given the new life
that they deserve.

Don’t let your wardrobe go to waste.



Dagmar x Copenhagen fashion summit

We at House of Dagmar feel so honored be awarded at the Copenhagen Fashion
Summit design challenge that highlights creating a sustainable and timeless wardrobe.


With +1,200 participants the Copenhagen Fashion Summit is the world’s largest event on
sustainability in fashion. It is a nonprofit event organised by Danish Fashion Institute on behalf
of Nordic Fashion Association.The Summit was first held in 2009 during the UN Climate Change
Conference – COP15 – in Copenhagen, and again in spring 2012 and 2014.Dagmar_blanche

Blanche, seen on the picture above, is a parka made by using eco-technology RePET,
reducing the burden on the environment.

Dagmar x Tärnsjö


We are proud to present the launch of our collaboration with the Sweden based tannery – Tärnsjö. The ecological cowhide leather bags are made by hand through a vegetable tanning process employed by only five percent of the remaining tanning houses today. Meet Taylor and Lou – two of the world’s most eco-friendly bags.


              About Tärnsjö

Tärnsjö Tannery is one of the world’s few remaining tanneries that still employ the art of vegetable tanning. In over 150 years, this prestigious family-business has been tanning leather of the highest quality at Tärnsjö Tannery, located a couple of hours from Stockholm. The process of tanning at Tärnsjö Tannery is always vegetable, which not only makes it ecological, but gives the highest quality with a more vivid finish of the leather.

Kristina tärnsjö


“We are content and proud to produce our bags in a responsible manner. The People that will purchase our bags will be able to do so with a clear conscience and feeling that they are doing something that is good for themselves as well as the environment.”

– Kristina Tjäder, Creative Director and Co-founder at House of Dagmar

”I am very proud of the collaboration with Dagmar, we are two brands that stand for the same values when it comes to quality, craft and sustainability.”
– Axel Bodén, CEO of Tärnsjö Tanner






Creative Director Kristina Tjäder

 – about our CSR policy

creative director kristina tjäder

We have a clear CSR policy and we try to think through every step of the
productionprocess. For example we do not only use 100% organic cotton,
because it is not necessarily the best, semi-organic Is sometimes better when
you consider the big picture with water consumption, shipping distances,
waste etc.

House of dagmar csr

For example, we produce more and more products in Europe, which
makes it possible for us to ship by boat instead of air.

Another important philosophy for us is to not only take care
of the environment, but also ensure that the animals
are properly cared for. When we use merino-wool
for example, we require our manufacturers to not use the painful
method mulesing when collecting the wool.

skiss dagmar


Make sure to check out our Garmet Care Guide, to learn about how to lengthen

the lifetime of your clothes.

5 minutes with Anna Blom

AnnaBlom-Foto-MikaelSchulzWe sat down with Anna Blom, fashion journalist and speaker, to talk about her career, style and perspective.

I am secure in my personal style, but nowadays, I always try to make more sustainable fashion choices and buy less new and more second-hand. I love the French fashion site Vestiairecollective.com.

And of course I discover lots of pieces and designers I would never have found if I didn’t work with fashion. Sometimes I go for it, other times I keep a tight hold on my plastic. I try to think long-term and only buy things I truly want. Impulse shopping is pretty much a thing of the past!


All of us need some kind of inspiration every day. Fashion is entertainment and an easy escape from reality that is never further away than clicking a mouse or flipping through a fashion magazine.

On a deeper level, fashion says something about our age. It is a cultural expression, just like art or film. The fashion industry is a global giant, so it is also fascinating from an economic and political perspective.

I like doing research, especially about sustainability. Sometimes it feels like everything related to sustainability is so difficult and complex with all the different labels. How are consumers supposed to keep track of it all?

I recently heard about a new Swedish study that shows that production and how we shoppers get to and from the store account for 97% of a garment’s negative climate impact. Laundering our clothes actually has a very small impact. But we can change this! Just by using a garment twice as long, we reduce the environmental impact by almost half!

I love finding out about stuff like this. That it doesn’t have to be that hard to live more sustainably and that we can make a lot of progress through small, everyday changes. There is a lot to tell about all the amazing research being done in Sweden these days!


A pair of flared, high-waisted jeans, a divinely comfortable pair of wedges and my black leather jacket. I wear it whatever the season. In the autumn and winter, it is perfect for creating a layered look with a warmer jacket on top. A soft, lightweight dress that you can easily pull on over your head is another must. Simple and wearable is my mantra.


It is too much fun! Right now I am a guest lecturer in journalism at Berghs School of Communication in Stockholm. I was scared to death at first, but it gets easier and more natural every time. It is so rewarding to share your knowledge and you really get a great mental workout. The students I’ve had at Berghs, for instance, are just brilliant and ask questions that make you think. I’m almost 40 and it feels great to work with people of all ages, especially the ones who are a little younger than me. Nobody can outdo the young generation when it comes to all things digital, so I learn a lot from them.


Which story would you rather read – the one about how clothing in the future will be recyclable, or the one about the people who invented the technique of recycling fibers from cotton garments into new textile fibers? I think most of us would rather read the story about the people behind the news. It is much more interesting to tell about other people and what happens behind the scenes. I believe it brings readers closer to the design process, or whatever you are writing about.

One of the things that drives me is to try and understand why something is the way it is. I am very inquisitive. As a fashion nerd, I can easily get into a tizzy about why there are so many ecolabels, or why jeggings, a hybrid of jeans and leggings, became a trend a few years ago. Discovering the story behind the “why,” listening to other people’s stories or writing my own after various experiences, is the best thing since the invention of mascara. Putting an event or a subject in context makes it even more of a thrill.

A story is more interesting if it is given a spirit of sorts, something we can relate to. Putting the spotlight on people is a good way to create something that we ordinary mortals can hopefully relate to. We’re all people and that is our greatest common denominator.

Swedish Design Goes Milan 2016 – “Sweden Plays!”

House of Dagmar is participating in the collaborative project Swedish Design Goes Milan 2016 –
“Sweden Plays!” at the International Furniture Fair, Salone del Mobile in Milan, from 12-17 April 2016
– one of this year’s most important design events. A selection of Dagmar garments will be integrated into
the furniture design displays. Swedish Design Goes Milan 2016 – “Sweden Plays!” is a group exhibition
of 16 selected companies active in design and design accessories. The project is an expression of the
typical Swedish sensitivity for nature and sustainability, curated by the renowned architecture studio Tengbom.
Dagmar’s collections are characterized by stylized natural forms, geometrical shapes and utilitarian design.
Dagmar is progressive in its approach to design and use of sustainable materials and production methods.

Read more about the project here.

 Skärmavbild 2016-04-13 kl. 14.25.41Skärmavbild 2016-04-13 kl. 14.26.04

the ivory story

We met with Eve Ulja, the Estonian knitting genius behind

the SS 16 sweater Ivory. 

Tell us about the process behind Ivory:

After receiving the design we started working on the construction of the sweater.
To be able to create the desired structure and volume we realized we had to hand knit
3 separate pieces and braid them together. This solution solved several technical
problems with creating the Ivory.


How long does it take to make one sweater?

Well, the different steps take some time. First there is the knitting itself, which takes 2-3 days.
The most attention- and time consuming part is the separating and attaching process,
where we work with different degrees of tension on the lower and upper part of the sweater
– all to create a comfortable and beautiful fit. All the different parts are attached and
sowed together by hand. All together it takes about 4-5 days to make one Ivory.


How many people are involved in the process?

From beginning to end we were 10 people, not counting the design team from House of Dagmar.
We worked on different parts, some doing the knitting, the crocheting, others doing the
braiding and others the attaching.

Because of the number of people involved and the fact that every piece is hand knitted,
you can say that every Ivory is unique.


The Ivory shown on parisian fashion blogger Labériane Ponton at The Blab

Q & A with Matthias van Arkel


Matthias van Arkel is a sculptural artist whose art pieces stands as the inspiration behind the House of Dagmar SS 16 collection. We met with him to talk about his art and what he thought about being the inspiration behind a clothing line. He also gave us his favourite pieces from the collection.

matthias 1

Tell us about Gobelin:

For a long time, I had the idea that I wanted to make a large piece, without straight, padded edges. It was supposed to be a piece that radiated energy, not just as a powerful painting, but also as a picture. I wanted the energy to beam upwards, almost like smoke or an aura. To some, the Gobelin resembles a tree, but to me it is more about a sensation in your body transmitted into a physicality. When I created the Gobelin, I had just gone through a pretty rough time, which could have broken me but I came out stronger and more clear-sighted than ever. 

How come you started working with sculptural painting and silicon?

For some time, oil painting was not perceived as a hip way of expressing art and creativity. Instead, everyone focused on video and photography. I however felt that

Video and photography as art forms were limited to being only a flat surface, where as painting and sculptural painting are not. As a reaction to this I started working with really thick layers of oil paint, exaggerating the body of it, making it stick out of its surface. During an exhibition at Dunkers in Helsingborg, I was contacted by a man who runs a factory that produces silicon rubber items. He suggested that I tried working with silicon. So in a way you could say that the silicon found me and not the other way around.

How did you react when you heard about House of Dagmar creating a collection inspired by your artwork?

 I was happy! I’d heard about them before and I was thrilled when I met with Kristina Tjäder at a wedding. I felt that my artistry was in good hands.

 How do you feel about the result?

It’s fun to watch the results! It is really cool to see how many different pieces they produced. I am also very happy about how the collaboration was extended which resulted in me creating a special art piece for the shop.

Do you have a favorite piece from the collection?

Yes, the knitted chunky sweater in silver (Ivory), it’s cool to see how my art is translated into a garment. I also really like the whole series made with the laser cut and sculptured detail in front! And of course the Gobelin print is really great.


shop Ivory Sweater

Shop the Matthias van Arkel look:


shop Leslie Dress


shop Fern top


shop Ruby Dress


shop Issa top