Stockholm Symposium

Snapshots from last weeks Brilliant Minds dinner during Symposium Stockholm. Loved to take part
in this flagship event of Symposium Stockholm, where attendees discuss the future of business.

Photo credit: Kristoffer Ruckerman




5 minutes with Markus Bergh from Alexandre Bonnet

What is the story behind the brand Alexandre Bonnet?

Alexandre Bonnet is a champagne with a history that stretches back to 1932 when Lucien Noble planted his first wine stocks in the stunning village of Les Rices in the Champagne region of France. His children took over in 1970 and initiated the champagne production under the Alexander Bonnet brand. True to traditions, the harvest is still done by hand and utmost care is taken in every step of the production process to ensure the quality and taste specific to real champagne.

Where did the idea to use the Elah dress for the packaging of your champagne come from?

This idea actually came from Dagmar. We contacted Dagmar with a new design collaboration in mind. We thought that the brand’s feminine and elegant yet effortless style was a good fit for Alexandre Bonnet. Then we left it to Dagmar to come up with their own interpretation for the gift package, hoping that it would capture the essence of their brand, which it did.

Skärmavbild 2016-04-12 kl. 14.50.04

Is there a connection between the fashion and champagne industry?

There certainly is. Fashion is about joy and pleasure. A beautiful garment can make a woman feel special any time, in the same way that a glass of champagne can make any moment special. Both fashion and champagne are about rewarding yourself and enjoying life.

When is the best time to serve brut and rosé?

The whole point with the Alexandre Bonnet champagne is that you don’t wait for a special moment, you open up a bottle to make it special. So enjoy a glass on your own in the bathtub, with friends on the balcony or with a special someone after a day at work. It is a good idea to always have a bottle in the fridge and when you feel like it, and maybe just because you feel like it, you open it up and enjoy!

Skärmavbild 2016-04-12 kl. 14.51.25

Dagmar x Alexandre Bonnet Rooftop AW

The launch of the collaboration between House of Dagmar and Alexandre Bonnet was in beautiful weather at Aller Media rooftop. House of Dagmar’s Elah lace knit dress was the inspiration for the package design of the 2016 special edition of Alexandre Bonnet’s Grand Réserve Brut and Perle Rosé Brut. The Elah dress is feminine, intricate and formal – and perfect for any occasion involving champagne.

Dagmar x Bonnet Elliphant + Joy 2

Dagmar x Bonnet Karin and Caroline S

Dagmar x Bonnet Karin 3

Dagmar x Bonnet Elliphant + Joy

Dagmar x Bonnet Caroline 2

Dagmar x Bonnet Filippa

Dagmar x Bonnet copy

Dagmar x Bonnet Tina

Dagmar x Bonnet everyone

Dagmar x Bonnet 2 copy

5 minutes with Emma Elwin & Lisa Corneliusson from Make it Last


What is the concept behind Make it Last?

We wanted to create a platform that would to shed some light on brands and innovators that try to change the fashion business into a more sustainable industry.  The main idea is to show people that fashion can be just as creative and inspiring when sustainable! We want to let our readers know how sustainable fashion can be fun and easy.

Buying things that are timeless, high quality, secondhand, sustainable fair trade materials or by avoiding newly produced garments are all great ways to approach a more environmentally friendly way of fashion, which is what we want to talk about.

Have you always been environmentally conscious? How did the values evolve into Make It Last? 

Both Lisa and I had worked with fashion for a long time when we felt that we needed to find a new angle to it. I was at the time working on a fashion magazine and had a hard time promoting trends that I could not relate to myself. I have always had a love for nature and animals, and so my journey into becoming more environmentally friendly started with food. I became a vegetarian, stopped buying dairy products and started to buy only organic food. This then became a way of life that spread to other things, such as beauty products and finally clothes.

Timeless and high quality are two things that I look for when buying clothes and Lisa has always been great at finding beautiful things secondhand. This then lead to the fact that we wanted to write about our journey on trying to be more sustainable – and so Make it last was born.


You work with a lot of women in the fashion industry. Is it part of your platform to promote female photographers, art directors, etc.?  

Since women are amazing we have strived to work mostly with women. I think we both feel that it is important to lift and help each other.

How did you approach the recent fashion story with Dagmar; Effortless?

All the garments in the story are high quality and have timeless design, which as I mentioned are the two things I always look for in a garment. However, I wanted to mix the new timeless pieces and the lyocell garment from the Pre Fall collection with old classic garments from the basic instinct collection. I also thought it would be fun to have pieces from previous collections that people might have hanging in their wardrobe and style them in a way that feels new.

What is your best advice for a sustainable wardrobe?

Try to build a wardrobe that lasts over time. Every time you are thinking of buying a garment ask yourself ”can I match this with five other things that I already have in my wardrobe?”. To take care of your clothes is also a big part of being kinder to the environment, wash less and air your garments more. Educate yourself when it comes to spot cleaning and what temperatures to wash you clothes in.


Check out their site here.

Happy World Recycling Day


The amount of perfectly fine clothes that are thrown away today is encreasing rapidly
every minute. Today, on World Recycling Day, we want to take action to prevent
this waste of potentially useful materials by launching a recycling program.

How it’s done:

1. Hand in an old Dagmar garment to our store in Sturegallerian

2. Receive a voucher that gives you 15% off on your next purchase,
as a thank you from the environment and us.

3. We will make sure that your old garments are given the new life
that they deserve.

Don’t let your wardrobe go to waste.



Dagmar x Copenhagen fashion summit

We at House of Dagmar feel so honored be awarded at the Copenhagen Fashion
Summit design challenge that highlights creating a sustainable and timeless wardrobe.


With +1,200 participants the Copenhagen Fashion Summit is the world’s largest event on
sustainability in fashion. It is a nonprofit event organised by Danish Fashion Institute on behalf
of Nordic Fashion Association.The Summit was first held in 2009 during the UN Climate Change
Conference – COP15 – in Copenhagen, and again in spring 2012 and 2014.Dagmar_blanche

Blanche, seen on the picture above, is a parka made by using eco-technology RePET,
reducing the burden on the environment.

Dagmar x Tärnsjö


We are proud to present the launch of our collaboration with the Sweden based tannery – Tärnsjö. The ecological cowhide leather bags are made by hand through a vegetable tanning process employed by only five percent of the remaining tanning houses today. Meet Taylor and Lou – two of the world’s most eco-friendly bags.


              About Tärnsjö

Tärnsjö Tannery is one of the world’s few remaining tanneries that still employ the art of vegetable tanning. In over 150 years, this prestigious family-business has been tanning leather of the highest quality at Tärnsjö Tannery, located a couple of hours from Stockholm. The process of tanning at Tärnsjö Tannery is always vegetable, which not only makes it ecological, but gives the highest quality with a more vivid finish of the leather.

Kristina tärnsjö


“We are content and proud to produce our bags in a responsible manner. The People that will purchase our bags will be able to do so with a clear conscience and feeling that they are doing something that is good for themselves as well as the environment.”

– Kristina Tjäder, Creative Director and Co-founder at House of Dagmar

”I am very proud of the collaboration with Dagmar, we are two brands that stand for the same values when it comes to quality, craft and sustainability.”
– Axel Bodén, CEO of Tärnsjö Tanner






Creative Director Kristina Tjäder

 – about our CSR policy

creative director kristina tjäder

We have a clear CSR policy and we try to think through every step of the
productionprocess. For example we do not only use 100% organic cotton,
because it is not necessarily the best, semi-organic Is sometimes better when
you consider the big picture with water consumption, shipping distances,
waste etc.

House of dagmar csr

For example, we produce more and more products in Europe, which
makes it possible for us to ship by boat instead of air.

Another important philosophy for us is to not only take care
of the environment, but also ensure that the animals
are properly cared for. When we use merino-wool
for example, we require our manufacturers to not use the painful
method mulesing when collecting the wool.

skiss dagmar


Make sure to check out our Garmet Care Guide, to learn about how to lengthen

the lifetime of your clothes.