What is the concept behind Make it Last?
We wanted to create a platform that would to shed some light on brands and innovators that try to change the fashion business into a more sustainable industry. The main idea is to show people that fashion can be just as creative and inspiring when sustainable! We want to let our readers know how sustainable fashion can be fun and easy.
Buying things that are timeless, high quality, secondhand, sustainable fair trade materials or by avoiding newly produced garments are all great ways to approach a more environmentally friendly way of fashion, which is what we want to talk about.
Have you always been environmentally conscious? How did the values evolve into Make It Last?
Both Lisa and I had worked with fashion for a long time when we felt that we needed to find a new angle to it. I was at the time working on a fashion magazine and had a hard time promoting trends that I could not relate to myself. I have always had a love for nature and animals, and so my journey into becoming more environmentally friendly started with food. I became a vegetarian, stopped buying dairy products and started to buy only organic food. This then became a way of life that spread to other things, such as beauty products and finally clothes.
Timeless and high quality are two things that I look for when buying clothes and Lisa has always been great at finding beautiful things secondhand. This then lead to the fact that we wanted to write about our journey on trying to be more sustainable – and so Make it last was born.
You work with a lot of women in the fashion industry. Is it part of your platform to promote female photographers, art directors, etc.?
Since women are amazing we have strived to work mostly with women. I think we both feel that it is important to lift and help each other.
How did you approach the recent fashion story with Dagmar; Effortless?
All the garments in the story are high quality and have timeless design, which as I mentioned are the two things I always look for in a garment. However, I wanted to mix the new timeless pieces and the lyocell garment from the Pre Fall collection with old classic garments from the basic instinct collection. I also thought it would be fun to have pieces from previous collections that people might have hanging in their wardrobe and style them in a way that feels new.
What is your best advice for a sustainable wardrobe?
Try to build a wardrobe that lasts over time. Every time you are thinking of buying a garment ask yourself ”can I match this with five other things that I already have in my wardrobe?”. To take care of your clothes is also a big part of being kinder to the environment, wash less and air your garments more. Educate yourself when it comes to spot cleaning and what temperatures to wash you clothes in.