Facts about Dagmar

House of Dagmar is a young Swedish fashion company. Since the label Dagmar was launched in the Spring of 2005, it’s arty chic style has been widely recognised by the fashion industry as well as the press throughout Europe, United States and Asia and have received several prestigious awards. The company is run jointly by three sisters – all with notable background within Swedish and international fashion industry.

Design philosophy – arty chic

The design is characterised by a style best described as arty chic. The garments from Dagmar stand out with their unique combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The feeling, the colours and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Motion pictures, architecture, art, music and dance inspire to the decadent touch. The feminine sensuality adds a fascinating mysticism to every Dagmar item. Many of the garments are handknitted or have added hand-made details. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections. The principal source of inspiration – and muse – is the sisters’ late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at young age.

Awards

2005 – Rookie of the year: The Swedish Fashion Council
2005 – Garbohatten: an award in the name of Greta Garbo, presented by the Swedish department store PUB
2006 – Best new designer of the year: Swedish Elle magasine
2007 – Dagmar was awarded a fashion show by Gen Art-NY during New York Fashion Week
2008 – Nominated for Best designer of the year: Swedish Elle magazine

Founders and management

Dagmar was founded by the Swedish sisters Kristina Tjäder, Karin Söderlind and Sofia Malm. Kristina Tjäder is head designer, educated at ESMOD École Superieur de la Mode in Paris. Previously, she has worked for Christian Lacroix, H&M and other Swedish brands. Karin Söderlind supervised purchasing and product development for H&M during eight years and has been operating as a brand manager and PR-consultant for many years. Sofia Malm, a textile economist, is Dagmar’s head of sales with many years of experience in retailing.