Dagmar dresses and undresses celebrities in Knullträdet
Dagmar dresses and undresses celebrities in Knullträdet
Sweden’s hottest actress Noomi Rapace will star as the leading role in the reality-based drama ”The nazi officer’s wife”.
Always brilliantly dressed, as seen here in Swedish newspaper Dagens Nyheter wearing Dagmar a/w 2010. Go Noomi!

Dagmar featured in British newspaper The Independent, April 19, in their praising of Nordic fashion.

The Dagmar High Summer collection out in stores now!

British online fashion magazine handbag.com meets Dagmar for an exclusive interview at Somerset House during London Fashion Week.
Watch the interview here!

Blogging has become one of the largest forums in news, reviews and critiques. Especially in the fashion industry. We love seeing Dagmar being written about and shown throughout these different blogs, from all types of people, and from all sorts of countries. It’s fantastic!
However, recently we discovered a completely new concept of blogging which we are super proud to be a part of – an illustrative blog by Maria Andersson.
The superstar of the blog Lady Thirty (pictured below) wears Susanne knitted dress by Dagmar!

Illustration by Maria Andersson

House of Dagmar is now on Twitter, we are rookies, but we need fellow tweeters to tweet to!
Come follow here!

Let’s Talk HIV is a Swedish organisation dedicated to both fund-raising and spreading awareness of HIV Aids throughout Sweden. Started in 2009 by Åsa Hultman, the organisation is run in conjunction with Noah’s Ark who have been fighting the spread of HIV since 1986 through information, fund-raising, support and education.
You can help, here’s how: Visit the website Let’s Talk HIV and read about their three-step campaign against HIV (in Swedish).
House of Dagmar is lending their support, amongst other designers, by donating procedes from all Olga organic shopping bags sold (you will even receive a free condom!) Read more about it in ELLE Sweden here.

Help those less fortunate than you.
…cause they like us!
House of Dagmar is lucky enough to feature in ELLE magazine’s UK edition two months running, and for this we are mighty proud!

Featured above: 'Frida' crepe top by Dagmar


Featured above: 'Daisy' denim skirt by Dagmar

Also, ELLE’s in-house blogger MADEMOISELLE has been writing some nice words about us (even if she does think we’re Danish!!!).
She writes: “My favourite designer is Dagmar. Comprising of three sisters, each one aged a different decade; Kristina, Karine and Sofia are aged 40 something, thirty something and twenty something. Could this be the key to their uniquely universal style? There are skinny jeans with side zips, cardigans made from the finest Merino wool, silk dresses cut to be worn over leather riding leggings, it’s Punk from a Chanel perspective.”
Read the full blog here.
Very good article by the fine people at NOTCOT.com on House of Dagmar’s Spring/Summer 2010 collection.
View the article here!

Dagmar SS 2010
We love Style Bubble’s take on the recent ‘bloggergate’ article in the Independant.
“…I’ll start with these merino boucle jackets by Dagmar, seen at the A/W 10-11 show this morning… with a clearer image from their lookbook. I WANT. I NEED. So therefore, obviously, clearly, you all must WANT AND NEED too… off you go, my merry lambs to find these Dagmar jackets.”
Enough said.
Read the entire post here!

Want it?
Interesting article by Skye Parrott for Dossier Journal on House of Dagmar’s A/W 2010 collection.


photo - Skye Parrott
At Nordiska Designers this Thursday till Sunday (18th – 21st Feb) it’s Dagmar Days!
Come visit us at the NK department store in Stockholm. There will be House of Dagmar representatives on location and every item bought will be accompanied by a free Dagmar Olga organic shopping bag!
See you there!

Olga organic shopping bag
House of Dagmar will be showing off their A/W 2010 collection at London Fashion Week. Please find us at Somerset House, stand 32.
February 19th – 23rd, around 10am till 6pm.
Please come along, we’d love to see you!

Yes? Then why not join our facebook group and our fan page.
We at Dagmar are about to become ‘tweeters’! So please follow us on our Twitter page.
We promise to update regularly with all news, pics and other things we like!

Many thanks to all those involved behind the scenes at House of Dagmar’s A/W 2010 collection at Berns. Including an immaculate make-up collaboration between Dagmar, L’Oréal, Linda Öhrström and her fantastic team of make-up artists. Also, special thanks to hair stylist Martina Senke @ Mikas.

Elsa Sylvan with make-up artist Linda Öhrström (photo by Sonny Vandevelde)
Some pics from House of Dagmar’s A/W 2010 aftershow drinks. Many thanks to Anna de Codorníu who helped us celebrate in style!



Here’s a collection of backstage photos from House of Dagmar’s A/W 2010 show. Special thanks to Sonny Vandevelde for the amazing pics and all that were involved!

Dagmar with Elsa Sylvan.


Hairstylist Martina Senke @ Mikas


L’oréal Paris celebrated their 100 years anniversary with an exclusive fashion show by Dagmar SS2010 @ Sturecompagniet.
Images: Mathias Nordgren
Dagmar invited its customers to mingle, shop and listen to great music by The Forest & the Trees at the Grandpa store in Stockholm during Sofo Night