

Dagmar’s Spring/Summer collection of 2010 is dedicated to the Bombasse; a sophisticated, arty and mysterious woman. Her garments are arty chic, but after a closer look the fine details of the suits or dresses are in fact disconnected lingerie parts; such as bra-straps, hook and eye fastenings and lacing that inevitably attract your attention. This provocative, but intellectual woman prefers to wear neutral skin colours, mixed with intense black and dark blue. The bondage resembling accessories, such as leather corset belts and wrist bands, expose her eccentric preferences.
The collection is dominated by close-fit dresses with voluminous draperies, knitted suits with zips and - occasionally - the boyfriend’s trousers - worn with a slack tank top or a tailored bolero jacket. The silhouette resembles that of the 1940s; slim-fit and classy, but with some contrasting cuts or details. A jacket with built up padded shoulders, short back, long and voluminous shawl collar at front. A skin pink satin dress with a couture finish, presents an unconventional draping at the back - embellished with a daring metal chain.
Colours play with contrasts; in striped cardigans the black or neutral are mixed with turquoise, purple or salmon pink – all pastels associated with art deco, an exquisitely alluring evening dress is toned down with a more arty dark green.
Most items have an arty or erotic air. The collection plays with erotic and sensual underwear details in a poetic manner. Leggings have patches of mesh on the sides. Dresses resemble exclusive nightdresses. Knitted vest casually used as capes. The printed pattern of a silk dress has a playful but undefined origin, either referring to the organic or possibly to the wild animals of the jungle. Gros-grain ribbons, hook and eye fastenings and zips are details that are frequently used on unexpected places – on a shoulder, as an extra belt or like partly exposed underwear. The collection is created for the arty and intellectual woman of the new decade, who has the confidence of being sensually provocative, yet still contemporary.
Organic cotton is to be found in a line knitted cocktail dresses unique for Dagmar.
Sustainability has been a design philosophy already from the start. Dagmar’s prime design philosophy has been all about high quality and good sustainability – from the right choice of material and producer to the production of long lasting garments.
- A beautiful mix evolves when the fine knit is combined with the organic cotton yarn, says Dagmar’s designer Kristina Tjäder. I love using contrasts in everything we produce. And to work in an environmentally friendly mode isn’t just about using organic material. To Dagmar, the whole picture is important – from the production process to complementing details of the garment, such as lining and print.







From the beach to the party… and back again
Dagmar is introducing a special high summer colletion with a super sensual multicolour print in flowing flattering models, both high fashion requested style like the mini skirt/shorts and the classic long dress. Along with this, some very updated and price worthy jersey pieces in Summer colours. We are also o ffering our favorite iconic accessories, the Dagmar clutch (in collaboration with Palmgrens the Swedish leather house of distinguished heritage ) and the Dagmar chain necklace in this seasons colour. The collection will be sold during October all over the world and the deadline for order is 31 of October.






